A hub of enhanced sales performance.
To engage high-performing partners, Dell needed training that felt genuinely rewarding. So we built the Precision Game Hub—a 360° 3D learning experience that delivered.
132%
of target registered users achieved.14 hours
average time spent by users in the experience.66%
of users completed more than half hub's courses.100%
of respondents wouldn't change anything about the experience.Generic learning doesn't cut it.
Dell wanted to boost Precision Workstation sales through its North American distributors and resellers.
That meant training had to be engaging and memorable, and capable of shifting how hundreds of partners sold the range.
But high performers don't stop selling for generic learning. A standard platform wouldn't cut it. Dell needed something special.
360 degrees of entertainment.
After discovery workshops and persona work, we set three priorities: build familiarity with the Precision range, bring sector-specific use cases to life, and deliver short, high-impact learning.
The Precision 360° Game Hub was born.
An all-round experience.
The Precision 360° Game Hub is an immersive 3D, 360° training experience that tells the Precision story and rewards users as they learn.
Built on behavioral psychology, it was supported by personalized pre, mid and post-launch marketing to drive registrations and keep engagement high.
Game-changing results.
The Precision Game Hub exceeded every target. And the feedback matched.
It scored 4.7/5, and 100% of participating sales pros said they'd change nothing. After strong uptake, it moved beyond a 90-day pilot into an always-on experience.
Game Hub is literally a game changer. It enables our Precision partner sales teams and ISRs in a brand-new way that had not been possible before.Heather Wilcox, Channel Marketing Brand Director, Dell Technologies
Learn how we unlock partner potential and can help you scale faster and smarter
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