Turning loyalties into royalties.
In the fiercely competitive laptop and workstation market, partner loyalty is crucial. So we built Lenovo a program to motivate, reward and keep partners committed: the Lenovo Partner Rewards Club.
74%
increase in total sales of Reward Club eligible products.65%
average increase in sales by enrolled partners.11%
increase in marketing activity and campaign activation by partners.100%
of eligible partners were retained in the program.Welcome to the club.
The Club is built on three pillars: marketing, training and sales—helping partners generate leads, build capability, and convert opportunities.
It runs on one simple idea: engage more to earn more.
Each partner follows a personalized journey aligned to their goals. Engagement earns points, which can be exchanged for cash rewards that are either taken out or reinvested in marketing and growth.
Fast-acting marketing tools.
The Club plugs into the Lenovo Partner Portal and Marketing Asset Builder, giving partners digital marketing tools—and rewarding those who publish campaigns.
Engagement is fueled through social and points promotions, webinars, EDMs, updates, and enablement content like infographics, guides, and videos.
It worked fast. The Club quickly became a major success.
Twice the sales.
Helping the highest-engaged club members (41%) deliver twice their usual average sales for the period, the Rewards Club saw exceptional levels of engagement, with enrolled members swelling Lenovo's partner membership by 8%.
A great, data-driven, personalized, fully integrated business experience that engaged and delighted our partners.Sarah Labruijere, EMEA Senior Channel Marketing Team Lead, Lenovo
Learn how we unlock partner potential and can help you scale faster and smarter
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