Drive true partner potential.
In a crowded market, ServiceNow needed clearer insight into partner marketing maturity, stronger signals on partner relationships, and a better way to spot shared capability gaps. Which is where we came in.
Maturing their marketing.
ServiceNow wanted to strengthen partner relationships by spotting gaps in partner-marketing maturity, sharpening partner strategy and messaging, and identifying shared capability gaps so support could be more targeted.
That required a new assessment approach—an updated framework built to evaluate partners and drive improvement.
Accurate assessments.
The assessment used partner interviews to measure capability against core criteria such as planning, resourcing, technology and process.
Those inputs fed an assessment report with scored responses and clear matrices, showing where each partner sits today versus where ServiceNow needs them to be.
Informed approaches.
Responses were turned into tailored partner reports, each with clear recommendations—from campaign planning to technology and resourcing.
The reports became both a growth roadmap and a starting point for partner account manager conversations, making support more personal and more effective.
Perfecting partnerships.
The partner assessment helped ServiceNow focus its resources where they matter most—enabling sharper joint marketing plans and a deeper understanding of each partner.
It delivered three clear outcomes: a scoring model to measure maturity across pillars and the buying cycle (and recommend best practices), a relationship health score to align strategy and messaging, and a capability view to surface common challenges and target support.
Partners also asked for a dedicated ServiceNow counterpart on marketing strategy and campaign planning, and highlighted low awareness of available resources and the Global Solutions Framework.
The results.
Closer collaboration, better service, and a greater understanding of partner relationships with ServiceNow.
Learn how we unlock partner potential and can help you scale faster and smarter
OUR WORK
Case Studies
Revitalize at speed
How do you turn around an underperforming partner marketing program in just 8 weeks? Here’s how ServiceNow rebuilt trust and provided flexibility—at speed.
Bring it together
Lots of channel programs end up with scattered data in multiple portals. We helped Samsung France bring it all together, for instant insight and impressive growth.
