Bringing a new vision to life.
Lenovo wanted to deliver 'Smarter technology for all' through outcome-based solutions. But the channel's mindset was in selling hardware. We used a multichannel, gamified campaign to shift partner behaviors.
£Millions
in Lenovo revenue claimed.22% YoY
increase in revenue.1,000+
partner registrations.Change the outlook.
96% of Lenovo's business goes through the channel, so partner buy-in is always essential.
But when Lenovo launched its outcome-based solutions, research showed they still saw Lenovo as a hardware brand. Partners weren't equipped or motivated to sell end-to-end solutions.
We had six months to shift attitudes and behavior.
Introducing 'Broaden your horizons'.
Built on education and incentives, this program ran in three stages: announce Lenovo 360, engage partners with outcome-based solutions learning, then sustain momentum with rewards tied to revenue growth.
A bold visual world of hands harnessing energy brought the idea to life across landing pages, email and social—shifting mindset, building confidence, and making the move to solutions feel worth it.
Revving up growth
To shift partners beyond a traditional sales model, we used Lenovo's F1 partnership to create a personalized, F1-inspired gamified experience.
Partners joined via personalized landing pages in five languages, with progress shown on an F1 racetrack. Cars advanced as race credits were earned from Lenovo sales, benchmarking performance against other partners.
The fastest movers won trips to the F1 Bahrain Grand Prix, plus monthly prizes to keep momentum high.
A real shift in mindset
In just six months we exceeded all targets and helped achieve YoY increases in revenue across all business units.
'Broaden your horizons' revolutionized our channel partners, changing their attitudes, behaviors, and outcomes. The campaign saw our partners truly embrace Lenovo 360 and our end-to-end outcome-based solutions.Commercial Marketing Director, Lenovo
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