Seeking peak partner potential.
Sage UK & Ireland invests heavily in its channel, but knowing where to focus that investment for the best return is hard. Here's how we provided the view they needed.
Finding the how, what, and where.
How much support do partners need, what should it look like, and where will it deliver the best return?
Without a clear view of partner capability and marketing maturity, those decisions are guesswork.
So Sage asked us to assess its partner community, map marketing maturity, and recommend where to invest for impact.
Accentuating the positives.
This was a qualitative brief, so partner experience mattered. The assessment had to feel supportive, not like a test.
We positioned ourselves as an independent, unbiased evaluator, focused on understanding capability and identifying how to strengthen it to drive marketing and business growth.
Getting to know.
We started with an online partner survey to capture the fundamentals: strategy, plans and team structure. We then ran in-depth discovery calls to go deeper.
Everything was brought together in a report across people, process and technology, with each partner's setup clearly assessed and linked to practical recommendations on where Sage investment would most improve lead pipeline.
Strengthened across the board.
Early outcomes were qualitative, but the feedback from Sage and its partners was clear: the approach worked.
As recommendations were adopted, partners saw tangible benefits. Sage also gained a sharper way to focus support, engage more directly, and strengthen relationships across the channel.
Learn how we unlock partner potential and can help you scale faster and smarter
OUR WORK
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